Performance
I choose rendering and optimise assets around the page requirements; performance is checked on the implemented views.
Next.js websites with CMS, integrations and technical SEO
Fast marketing and company websites in Next.js with technical SEO, analytics, integrations, and architecture ready for content and sales growth.
What you can expect
Visibility
I configure metadata, canonical URLs and the sitemap. Content, competition and ongoing work also influence search visibility.
Growth
Integrations and reusable components leave room for content, campaigns, and product features.
Why build in Next.js?
Next.js is a strong fit when a website must be easy to find, quick to use, and capable of developing into a richer product without a rebuild.
What the Next.js delivery includes
Architecture
A structure matched to the business goal and future content model.
- App Router implementation
- Reusable page sections
- CMS and API integration readiness
SEO and analytics
Technical foundations that support acquisition and measurement.
- Canonical and structured metadata
- Sitemap and robots setup
- Analytics and conversion tracking
Launch quality
A production release prepared for real users and iteration.
- Responsive implementation
- Performance review
- Deployment and handover
Content and integration scope
I agree the editing workflow and external connections before building.
- CMS fields and page types your team can manage
- Forms connected to the agreed email or CRM destination
- Payments or account features estimated separately
What this means for your project
A website that can share an application foundation
Next.js can serve public pages and a customer area in one project. I choose the structure around the agreed scope, rather than adding an application stack to every simple website.
- Shared components for public pages and future account views
- A content model that supports the page types your team needs
- Integrations selected for a business requirement
Rendering suited to each page
Content pages and live account data do not need the same loading strategy. I plan what is generated ahead of time, rendered on the server or handled interactively.
- Public content available in HTML
- Freshness and caching decisions made per page type
- Client-side code reserved for interactive behaviour
Forms and integrations with clear boundaries
I connect the agreed forms, CMS and APIs, including validation and error handling. Data access and permissions are checked on the server.
- Lead forms linked to email or CRM as scoped
- Server-side validation for submitted data
- Permissions checked for reads and writes
Technical SEO and an operable website
Page metadata, canonical URLs and a sitemap are part of the website implementation. I also review assets and deployment, without promising rankings from the framework alone.
- Images, fonts and browser code reviewed for performance
- Analytics and conversion events defined in the scope
- Code, access and instructions delivered at handover
When Next.js is the right choice
Choose Next.js when content, conversion, SEO, and room for product growth must work together.
Best for
- Company websites with a blog
- Landing pages with lead generation
- Products growing beyond a simple site
Typical outcomes
- Faster, indexable pages
- Measurable conversion paths
- A codebase ready for iteration
How we work together
From the first conversation to a website your team can run: we agree scope, feedback stages and acceptance before implementation.
Agree the website scope
I review your offer, audience, existing site and editing needs. We choose the public pages and identify integrations that need separate estimates.
Outcome: Page inventory, scope, estimate and a schedule with feedback stages.
Design the structure and views
I plan navigation and the route from the service description to an enquiry or purchase. You review the key desktop and mobile views before implementation.
Outcome: An approved page structure and interface direction.
Build pages and integrations
I implement the agreed Next.js views, content model and forms, then connect the selected CMS or external services. You can review progress on a preview site.
Outcome: A working preview with the agreed content and integrations.
Check and publish
I check key journeys, public HTML, metadata, redirects and performance. We agree the launch and verify the site after switching over.
Outcome: A published website with checks recorded for the agreed scope.
Hand over and plan updates
I transfer code, access and instructions. We review hosting and external costs and decide whether maintenance or new features need a separate scope.
Outcome: Control of the website and a clear plan for its next stage.
FAQ - Questions about Next.js delivery
Scope, SEO, ownership, and the next steps after launch.
What does Next.js add to a business website?
Next.js combines React interfaces with server rendering, routing and backend capabilities. I use it for public pages, content editing and agreed integrations. The rendering approach depends on the page: a service page and a signed-in customer area have different requirements.
Is technical SEO included, and will the site rank in Google?
I prepare public content for search engines and configure page metadata, canonical URLs and the sitemap as part of the website scope. Indexing and rankings also depend on content, competition and ongoing SEO. Choosing Next.js alone does not guarantee visibility.
Can I edit content through a CMS?
Yes, when a CMS is included in the agreed scope. We define which texts, images and page types your team needs to manage. I configure the editing workflow and explain it at handover. Without a CMS, content changes require file edits or development support.
Should I choose Next.js, Astro or WordPress?
Next.js is useful when public content must work alongside accounts, integrations or application features. Astro can be a simpler choice for a content-led site. If your current WordPress setup meets your needs, rebuilding may not justify the cost. I review functionality, editing and maintenance before recommending a change.
Can you migrate an existing website?
I first review the content, URLs, forms and integrations. We agree what to preserve, which addresses need redirects and how to check the site after launch. I prepare the new version alongside the existing site. Migration reduces avoidable technical risks but cannot guarantee unchanged search rankings.
Does this include a shop, customer portal or SaaS application?
Those features need their own scope. This offer starts with the public website; accounts, payments, roles and complex data workflows belong in an application project or an explicitly agreed extension. See the Next.js web application service for a product whose main purpose is a user workflow.
How long does a project take, and what determines the price?
As a guide, a website with technical SEO takes 5–8 weeks, a customer portal 10–16 weeks, and a larger SaaS platform 4–9 months to an initial version. These are different scopes, not fixed commitments. I estimate the work after reviewing the pages, integrations, available content and time needed for your feedback.
What do I receive at handover?
You receive the source code, project access and agreed usage rights, together with instructions for running and updating the site. We review hosting, CMS and other external service costs. Further development, monitoring and maintenance can be arranged as a separate scope.
Related services and project examples
Compare the scope with these services, or explore selected client projects and my role in them.