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StriveLab

Web development, technical SEO and QA

Development, SEO, QA, and product management in one place.

Discuss your project

Start with the task: a public website, an application people use, or improvements to an existing product. Each service explains its scope, the working process and what to prepare.

Build a website or application

Next.js

Websites and applications with SEO built in

A strong choice for websites that need SEO, performance, clean metadata, integrations, and room to scale in one framework.

  • Company website with a blog
  • User-authenticated web app
  • Campaign landing page
  • MVP for a web product

Astro

Ultra-fast content websites

Best when content matters more than heavy interactivity. Astro outputs clean HTML, keeps JavaScript lean, and supports excellent Core Web Vitals from day one.

  • Landing page or business website
  • Blog with CMS
  • Documentation or content hub
  • Portfolio

React

Interactive dashboards, panels, and web tools

The right fit for closed interfaces where users work with data and process: dashboards, SaaS tools, internal products, and configurators.

  • Dashboard or admin panel
  • SaaS application
  • Internal business tool
  • Product prototype

Audit, improve or maintain an existing product

AI Automation

Practical AI workflows with controlled data and costs.

Process analysis and implementation in tools such as n8n and Make, with AI used where it removes measurable manual effort.

  • Process audit and automation map
  • Self-hosted n8n and Make implementations
  • AI-assisted operational workflows
  • Monitoring, testing, and cost control

SEO & Performance

Technical audit and optimisation for SEO, GEO, and speed.

Technical review and hands-on improvements for JavaScript applications. I work in the codebase, not only in a report.

  • Technical SEO and metadata audit
  • Core Web Vitals: LCP, INP, CLS
  • Implementation of code-level fixes
  • Monitoring and reporting

Google Ads Analytics

Campaigns, landing pages, and conversion tracking together.

Technical support for Google Ads: GA4, GTM, conversion tracking, and landing pages built to improve lead quality, not only clicks.

  • Conversion tracking audit
  • GA4, GTM, and consent mode fixes
  • Campaign landing pages
  • Lead-quality reporting

QA & Automation

Automated component and E2E tests with Cypress.

Cypress, debugging, E2E tests, and CI integration so releases are less stressful and regressions are easier to catch.

  • Bug triage and prioritisation
  • Cypress E2E tests
  • CI/CD pipeline integration
  • Documentation and knowledge transfer

Consulting

Strategic product and delivery consulting.

A combined product, developer, and marketing perspective for roadmap decisions, backlog clarity, and measurable execution.

  • Action plan and strategy sessions
  • Product backlog and KPIs
  • 90-day roadmap
  • Discovery and delivery workshops

Web Applications

Custom Next.js applications built around business processes.

Web products, client portals, and internal tools designed for reliable delivery, integrations, and long-term development.

  • Customer portal or SaaS MVP
  • Internal operational application
  • API and system integrations
  • Performance-aware frontend architecture

Ongoing Development & Support

Ongoing technical and product support after release.

A steady delivery model for improvements, maintenance, experiments, and technical priorities without rebuilding context each month.

  • Product development retainer
  • Performance and SEO improvements
  • Bug fixes and release support
  • Roadmap implementation

I know how to build a product that...

01.

Generates real business outcomes

Every project starts with the business goal, not with code for its own sake. I measure success through traffic, conversion, revenue, and time saved on operational work.

02.

Scales with your company

The architecture, code, and documentation are prepared for future growth. You keep source code access and can continue with me or another team.

03.

Is polished and tested

Projects are checked for functionality, responsiveness, performance, accessibility, and stability. QA is part of the process, not a last-minute add-on.

Brief

Scope, estimate and schedule agreed before implementation.

Code

Source code and project access handed over to the client.

QA

Key user journeys checked before the agreed release.

Review

Progress and next priorities discussed during the project.

/ why it works

Development, quality and product decisions in one conversation.

Developer / Architect

Development

  • Which architecture will scale?
  • How do we protect performance and Core Web Vitals?
  • Which API integrations are needed first?
  • How do we ship quickly and safely?

I build from scratch without page builders or templates: responsive, SEO-aware, and ready for future integrations.

SEO / QA Specialist

Quality and visibility

  • How do we improve Google visibility?
  • Which technical issues block indexing?
  • How much automated testing is enough?
  • What should be measured and improved?

I implement technical SEO standards and tests that protect the application from regressions with every change.

Consultant / Product Manager

Strategy and product

  • Where should we start to avoid wasting budget?
  • How should the backlog be prioritised?
  • Which features should ship first?
  • How will we measure product success?

I help define scope, roadmap, and priorities so effort goes where the return is highest.

/ delivery matters

Agree the scope, review progress and take ownership of the result.

Scope

Before we start

An estimate and schedule based on agreed requirements.

Preview

During implementation

Working views and changes available for review.

Handover

After acceptance

Code, access and instructions for the delivered project.

Want to understand how I can help your project?

Discuss your projectEstimate a project

Mobile-first & pixel-perfect

Every project starts with the mobile experience. Responsiveness, device fit, and visual details are treated as part of the implementation quality.

Approach

Agile

Work is iterative: you see progress every week, can react to new information, and always know where the project stands.

  • Iterative development with visible weekly progress
  • Clear communication and regular reviews
  • Documentation delivered together with the code
Design and build->Technical care->Growth

Choose the scope your project needs

Analysis and strategy before implementation

We start by understanding your goals, audience, and competitors. Only then do we plan the scope and choose the tools.

Conversion optimisation

Information architecture and UX are designed around one practical goal: turning visitors into customers.

Visibility in Google and AI

Technical SEO, GEO, and AEO basics are implemented so your site can attract the right traffic.

Automated tests and QA

Critical flows can be protected by unit, integration, and E2E tests so changes do not quietly break the product.

API integrations and custom tools

Products can be connected with CRM, ERP, newsletters, payments, and internal systems.

Full code access and ownership

You get the source code and keep control over the product instead of being locked into a vendor.

Long-term support after launch

Support can continue through development, monitoring, analytics, technical SEO, and performance improvements.

GDPR, WCAG, and privacy basics

Implementation can include privacy policy support, cookie documentation, accessibility checks, and audit preparation.

Performance monitoring and analytics

Analytics, conversion tracking, and performance alerts give you a clear picture of what is working.

Convenient CMS

Content can be managed through a modern headless CMS such as Sanity or Payload.