I start with a conversation about what should change for the business, the user, and visibility in Google. I do not jump straight into a feature list. First I organise the problem, context, and constraints.
- We clarify whether the goal is more leads, better conversion, a faster website, cleaner content, or process automation
- I review the current state: the website, analytics data, competitors, technical constraints, and the places where the project is struggling
- At the end of this stage it is clear what should be done now, what can wait, and what is not worth touching




