About
Maciej Sala — Project Manager & Founder StriveLab
I lead digital projects from strategy to delivery — combining product management, hands-on frontend, and marketing experience.
My journey into the digital world began during my history studies at the Jagiellonian University, where I discovered a fascination with the then-emerging field of internet marketing and SEO. This passion shaped the course of my further education — I completed postgraduate studies in internet marketing at AGH University of Science and Technology and professional Google Ads training at Deva Group.
The early years of my career were devoted to SEO and advertising campaigns, and then I moved into the free-to-play gaming industry, where for several years I managed projects and products with tens of thousands of active users — from roadmap planning and backlog prioritisation, through coordinating development teams, to data analysis and KPI optimisation.
In parallel, I developed technical skills: JavaScript, React, TypeScript, Next.js. Today I combine both perspectives — as a project manager I understand the product delivery process, and as a developer I can assess feasibility, estimate tasks, and communicate with the technical team directly.
Blog
My articles
On the blog I publish practical writing about frontend, SEO, analytics, and building products with React and Next.js.
New articles coming soon.
Tech Stack
Technologies and tools I work with daily to build modern web applications.
React
2+ years
Next.js
2+ years
TypeScript
2+ years
Tailwind CSS
2+ years
Figma
1+ year
Astro
1+ year
What I bring
- Project & Product Management
- Product roadmaps
- Backlog prioritization
- Team coordination
- Stakeholder management
- End-to-end delivery
- A/B testing & KPIs
- Frontend Development
- React
- Next.js
- TypeScript
- Tailwind CSS
- Performance
- SSR / SSG / ISR
- SEO/GEO & Marketing
- Technical SEO
- GEO
- Core Web Vitals
- Google Ads
- Content strategy
- Growth marketing
- Web analytics
- Game Dev & Live Ops
- Game design
- Live operations
- F2P economy
- Events & engagement
- Player retention
Work
Recent projects
Examples of UX, frontend delivery, and growth support for clients.
inspektomat.pl
A lead-generation website that helps users compare offers for installation inspections and building safety checks across Poland.
- Information architecture built around service categories and city-specific landing pages.
- A clear service and location selection flow that shortens the path to finding a contractor.
- SEO-first content structure supporting growth across electrical, gas, chimney, ventilation, and fire safety inspection queries.
- Tech: Next.js, TypeScript, Tailwind CSS.
Website design & development for RCSC
Redesign and significant expansion of rcsc.com.au with comprehensive SEO ready for broader marketing initiatives.
- Delivered new UX/UI and rebuilt the information architecture.
- Ran and optimised Google Ads for over a year, aligning landing pages with the right keywords to increase conversions.
- Tech: Next.js, TypeScript, Tailwind CSS.
Inspection app for Corella Digital
Supported the dev team with new features, UI/visual improvements, and key debugging work.
- Debugging and automated tests to stabilise critical user scenarios.
- Introduced full typing and migrated code to TypeScript to improve stability, clarity, and scalability.
- Tech: JavaScript / React, Tailwind CSS, GraphQL, Cypress.
kalkulatorkredytowy.app
Mortgage calculator with a detailed amortization schedule, full cost breakdown, and interactive loan simulations.
- Calculates fixed and decreasing instalments with a complete repayment schedule.
- Full amortization table showing the principal and interest split for every payment.
- Interactive sliders for instant simulation across different amounts, terms, and interest rates.
- Tech: Next.js, TypeScript, Tailwind CSS.
Need support?
Project management, product support, frontend or growth activities — reach out to find the right scope of collaboration.