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StriveLab

Maciej Sala — Technical Product Consultant & Web Developer

I help companies design, build, and grow web products by combining Next.js and Astro development, technical SEO, and product delivery experience.

My journey into the digital world began during my history studies at the Jagiellonian University, where I discovered a fascination with the then-emerging field of internet marketing and SEO. This passion shaped the course of my further education — I completed postgraduate studies in internet marketing at AGH University of Science and Technology and professional Google Ads training at Deva Group. The early years of my career were devoted to my own startup projects and to optimising external client websites, running Google Ads campaigns, and creating e-mail marketing campaigns.

I then moved into the free-to-play gaming industry, where I worked as a designer and managed growth projects with tens of thousands of active users — from feature design, roadmap planning, and backlog prioritisation, through coordinating development teams, to data analysis and KPI optimisation. While working in game dev, I became increasingly interested in programming and, when the timing was right, clearly changed the direction of my work. I moved away from games and returned to the world of web development while building technical skills. My stack came to include JavaScript, React, TypeScript, Next.js, and Astro.

I use Claude Code, ChatGPT and Gemini to support research, development and repetitive tasks, with review of the results as part of the process. I completed the Skills of Tomorrow AI course by Google and SGH to develop my practical understanding of these tools.

Today I combine these perspectives as a technical product consultant and web developer. I understand the product delivery process, can assess feasibility and estimate tasks, and also work hands-on in code while implementing technical SEO.

Maciej Sala
Maciej Sala — founder of StriveLab
  • ✓8+ years in digital marketing and SEO
  • ✓3+ years in development (JavaScript, Next.js and Astro)
  • ✓15+ years in the web industry
  • ✓Postgraduate studies in internet marketing at AGH
  • ✓Google Ads training certificate — Deva Group
  • ✓Skills of Tomorrow AI certificate — Google and SGH

My certificates

Skills of Tomorrow AI certificate — Google and SGH (original in Polish)
Skills of Tomorrow AI — Google and SGH
Google Ads training certificate — Deva Group (original in Polish)
Google Ads training — SEMHOUSE and Deva Group

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Astro

Ultra-fast content websites

Clean HTML, minimal unnecessary JavaScript, strong Core Web Vitals, and technical foundations for search engines to access your content.

  • Landing page or business website
  • Blog with CMS
  • Documentation or content hub
  • Portfolio

Next.js

Websites and applications with SEO built in

A strong choice for company websites, dynamic content services, and MVPs. Server-side rendering, routing, technical SEO, and room to scale in one framework.

  • Company website with a blog
  • User-authenticated web app
  • Campaign landing page
  • MVP for a web product

React

Dynamic interfaces and SPAs

Smooth interactive applications and panels on the client side: dashboards, SaaS tools, and interfaces with advanced UI logic.

  • Dashboard or admin panel
  • SaaS application
  • Internal business tool
  • Product prototype

SEO Audit

Technical audit and optimisation for SEO and GEO

Technical audit and implementation support for JavaScript-based applications. Delivered as a recommendation list or direct code-level fixes.

  • Technical SEO and metadata audit
  • Core Web Vitals: LCP, INP, CLS
  • Implementation of code-level fixes
  • Position monitoring and reporting

AI Automation

Safe process automation and AI agents

Automation implementations in self-hosted n8n, Make, and Claude. End-to-end tests in Cypress and control over your data.

  • Process audit and automation candidate map
  • Self-hosted n8n and Make implementations
  • AI agents in Claude for critical workflow steps
  • End-to-end tests and AI cost monitoring

Consulting

Thoughtful product decisions

A roadmap shaped around goals, not a wishlist. Priorities that can be estimated, implemented, and measured.

  • Action plan and strategy sessions
  • Product backlog and KPIs
  • 90-day roadmap
  • Discovery and delivery workshops

Work

Website and web application projects

Examples of UX, frontend delivery, and growth support for clients.

inspektomat.pl

inspektomat.pl

A lead-generation website that helps users compare offers for installation inspections and building safety checks across Poland.

  • Information architecture built around service categories and city-specific landing pages.
  • A clear service and location selection flow that shortens the path to finding a contractor.
  • SEO-first content structure supporting growth across electrical, gas, chimney, ventilation, and fire safety inspection queries.
  • Tech: Next.js, TypeScript, Tailwind CSS.
inspektomat.pl