Marketing, SEO/GEO
Growth through search and performance
7+ years of hands-on experience with SEO, Google Ads, and growth marketing. From building freelance web projects that generated revenue through organic traffic, to managing marketing campaigns for game publishers.
Scope 01
SEO & Performance — StriveLab (2023 – Present)
- Core Web Vitals & performance
Core Web Vitals optimization and rendering performance, structured data implementation (JSON-LD), SSR/SSG strategy configuration for indexability.
- Content strategy
Content strategy planning for international client projects.
- Developer + SEO
Combining the developer and SEO specialist roles allows me to implement optimizations directly in code — no middlemen, no delays.
Scope 02
Traffic Manager — Playlink (2015 – 2016)
- Affiliate platform
Managing the affiliate platform — partner onboarding, performance monitoring, and commission rate optimization.
- Email marketing
Running email marketing campaigns focused on player reactivation and retention.
- Content & blog
Creating promotional content and maintaining the company blog to support organic brand visibility.
Scope 03
Freelance SEO Consultant (2007 – 2014)
- SEO & link building
Technical audits, on-page optimization, content planning and production, and link profile building.
- Google Ads
Setting up and managing Google Ads campaigns with a focus on conversion optimization and ROI control.
- Own projects
Building and scaling own web projects generating consistent, passive revenue from organic traffic. This experience gave me a product owner perspective — where what matters is not just ranking position, but real revenue impact.
What I bring
- Technical SEO
- Site audits
- Core Web Vitals
- Structured data
- Crawl optimization
- JS frameworks SEO
- SSR / SSG / ISR
- Content Strategy
- Keyword research
- User intent mapping
- Content calendar
- On-page optimization
- Organic traffic pipelines
- Google Ads
- Search & Display
- Conversion optimization
- ROI tracking
- Budget management
- Growth & Analytics
- A/B testing
- Funnel analysis
- User segmentation
- Email marketing
- Data-driven decisions
Work
Recent projects
Examples of UX, frontend delivery, and growth support for clients.
inspektomat.pl
A lead-generation website that helps users compare offers for installation inspections and building safety checks across Poland.
- Information architecture built around service categories and city-specific landing pages.
- A clear service and location selection flow that shortens the path to finding a contractor.
- SEO-first content structure supporting growth across electrical, gas, chimney, ventilation, and fire safety inspection queries.
- Tech: Next.js, TypeScript, Tailwind CSS.
Website design & development for RCSC
Redesign and significant expansion of rcsc.com.au with comprehensive SEO ready for broader marketing initiatives.
- Delivered new UX/UI and rebuilt the information architecture.
- Ran and optimised Google Ads for over a year, aligning landing pages with the right keywords to increase conversions.
- Tech: Next.js, TypeScript, Tailwind CSS.
Inspection app for Corella Digital
Supported the dev team with new features, UI/visual improvements, and key debugging work.
- Debugging and automated tests to stabilise critical user scenarios.
- Introduced full typing and migrated code to TypeScript to improve stability, clarity, and scalability.
- Tech: JavaScript / React, Tailwind CSS, GraphQL, Cypress.